AAR Masterclass: Creating strong client:agency relationships
Date and time
Location
The Loft at The Ivy Club
9 West Street London WC2H 9NE United KingdomRefund Policy
Description
Bigger ears lead to better questions
Anticipating customer needs, listening to their concerns, asking the right questions and knowing when to bring in other members of the team are key elements of being a top Maitre D’ in any restaurant. And it's the same with agencies.
Great work will attract client visits in the same way great food attracts diners, but poor service threatens the prospects of a repeat visit.
In our next Masterclass, AAR Managing Partners Tony Spong and Vicky Gillan explore the worrying trend of clients reviewing accounts on the basis of agencies 'not understanding their business'.
We believe there is a real opportunity to work out what needs to change to address these “live” issues, and the repetitive ones, too.
If you have a point of view then please join us on Tuesday 3 October at the Ivy Club where we'll share our thoughts and have our big ears open to the views within your agencies.
Presenters: Tony Spong and Vicky Gillan, Managing Partners, AAR
Who should attend: Agency senior management, heads of client services and those leading client business.
Full details can be found here
Price: £199.00 per person (ex VAT)
Organised by
AAR: Experts in Marketing Ecosystems
AAR specialises in developing marketing ecosystems that will drive growth in the modern marketing age. With over 45 years of experience, AAR works with brands to design marketing ecosystems, build inspiring partnerships and drive commercial performance.
In an age of complexity and disruption, businesses that can explore both challenges and innovative solutions to their marketing operations with a creative mind set will be better equipped to successfully meet the future.
Our purpose is to engineer Creative Capital as an asset throughout the entire ecosystem; across people, partners, platforms and processes, building a culture and an environment that allows creativity to flourish.